Welcome to Hendy Avenue
Vision and Mission: At Hendy Avenue Consulting, we believe that investing in great teachers and leaders has the potential to dramatically change the landscape of education in our country and the lives of millions of children. Since 2013, we have partnered with school system leaders to create equitable opportunities for traditionally underserved students and positive environments for the adults who support them. Our work includes designing and implementing academic strategies, talent strategies, and leadership development initiatives, each customized to the unique needs of our partners.
Who We Are: We are a team of dedicated, experienced education professionals who have committed our lives to improving educational outcomes for children for the past 15-20+ years. We are former teachers, school leaders, district leaders in talent and academics, and current school board members. We are smart, funny, caring, and enthusiastic partners that you’ll enjoy working with.
Hendy Avenue Consulting is a certified Women Business Enterprise with consultants in Brooklyn, NY, Cleveland, OH, and Washington, DC. We partner with districts, states, and charter management organizations nationwide - and welcome an opportunity to help you meet your goals.

Our Team

Erica Murphy
Consultant

Jeremy Abarno
Consultant

Jessica Wilson
Consultant

Rachel Modica-Russell
Consultant

Sarah Rosskamm
Founder
Why the Name?
In this work we talk a lot about the needs of adults. We talk about politics and data. We talk about communication and operations. But at the end of the day, this is about kids. This is about making sure every child has a great education. Hendy Avenue is the elementary school Sarah attended and reminds her of being a child. This name helps to make sure we’re always focusing on the impact for students.
What People Are Saying
“Sarah is one of the most knowledgeable people in the field about the design and implementation of educator effectiveness systems. In addition to her deep content knowledge and experience, she has great operational judgment and a keen, practical sense of how to get things done. She is also always a pleasure to work with. I recommend her heartily!”
- Dan Weisberg, former CEO, TNTP
"Jessica Wilson's extensive expertise and ability to navigate ambiguity with grace and calm made her an indispensable resource to our network. She always thought about processes 3-5 steps beyond her contracted time with us in order to set us up for success even after she was gone. I look forward to working with Hendy again in the future."
– Jacqueline Younker, Chief Talent Officer, Democracy Prep
“One of our mission-critical partners at the Delaware Department of Education has been Hendy Avenue Consulting. Hendy’s leadership is comprised of people who have designed, led, and refined tools with high degrees of success. Their expertise, notably in the arena of educator effectiveness and professional learning, has been invaluable.”
– Christopher Ruszkowski, former New Mexico Public Education Secretary (former Chief Officer, Teacher and Leader Effectiveness Unit at the Delaware Department of Education)
"The team at Hendy Avenue is professional, thoughtful, and operate as a fluid team. They helped us not only to be strategic to get the job done, but pushed us to think about how we would grow and develop our strategy to moving our work forward in the future."
– Kim Kassnove, former Chief Talent Officer, Hebrew Public Schools
“I trust Hendy to take care of it all!”
– Daniella Steinberg, Hebrew Language Academy Charter School
"Hendy is worth the bang for the buck! They are extremely organized and accommodating and knowledgeable!"
– Evelyn A. Edney, Ed.D., Principal, Dover High School
"Hendy has provided high quality support for the entire duration of the pandemic. They were flexible and accommodating as our needs shifted due to circumstances beyond our control. We are excited to continue to work together to help our school leaders prepare to welcome students and staff back for a new school year."
- Mike Herring, Executive Director of Teacher Effectiveness, Chicago Public Schools
"Hendy Avenue Consulting helped bring to life our vision of establishing school based DEI goals and leaders leading through a lens of equity."
– Jennice Hyde, Managing Director of Talent, Hebrew Public Schools
"Our Hendy consultant has been a collaborator and thought partner in the process of taking teacher evaluation practices and turning them into opportunities for coaching yielding measurable improvements. His guidance in this process has helped us become more accountable, consistent and thoughtful about continuous improvement."
– Jill M. Lenihan, Instructional Coach, Academia Antonia Alonso Charter School
"Erica's partnership has been invaluable this year! I would not have been able to be successful without her - I'm grateful for her critical lens, her collaborative spirit, and her determination to get the work right!"
– Katie Carpenter, KIPP Texas Public Schools
"Being part of the CTO cohort experience was incredibly impactful on my leadership."
- Ross Thomason, Chief Talent Officer, Coney Island Prep
"Hendy Avenue Consulting provided services that were insightful, results-oriented, and thorough. Their support in management, implementation, and monitoring was instrumental in providing direction to help our team in the work of teacher evaluation. Very professional partners who invested in our work as if it was their own."
- Angela Socorso, Delaware Department of Education
"Very quickly into our project, it felt as if Hendy Consulting was just an extension of our team. The mutual give-and-take of ideas and sharing of tasks--in addition to the strategic thought-partnering--is what led to the efficient, impactful success of our project."
– Joshua Taton, Independence Mission Schools
"We could not have done the work without Hendy Avenue Consulting. The support, organization, and perspective was invaluable to our organization. We would definitely recommend working with their consultants!"
- Ashley Davis, Co-President, Brooklyn Early Childhood Directors Association (BECDA)
"Sarah has been phenomenal to get to work with - super clear and strategic, incredibly thorough follow-up, and helpful perspective and humor!"
- Tom Krebs, Kansas City Girls Preparatory Academy
“KIPP Austin has benefited tremendously from the expert consulting and support of the Hendy Avenue team. The resources and best practices they made available to us led to a comprehensive plan for the implementation of our own Teacher Career Pathway and the opportunity to learn from those that have designed and implemented similar systems in their districts already. Working with Sarah is a dream; she is smart, organized, and optimistic – all qualities you need to take an undertaking of this size from an idea to a reality!”
– Emily Schneider-Krzys, former Senior Director of Talent, KIPP Austin Public Schools
“Sarah has been an invaluable resource in spearheading Coney Island Prep’s work to revamp our teacher evaluation system. She brought with her a wealth of knowledge on the subject, and has a unique ability to think about such a system from a variety of perspectives, including new teachers, veteran teachers, teacher coaches, and principals. Sarah took the time to learn about what makes Coney Island Prep different and unique, listened to what we wanted to get out of a new evaluation system, and worked to achieve that. We would not have been able to do this work without her.”
– Jake Mnookin, Founder and former Executive Director, Coney Island Prep
"Hendy Avenue training, collaboration, and feedback are first rate and important for helping Positive Outcomes Charter School move our teachers to the fullest potential."
– Steve Norman, Dean of Academics and Instruction, Positive Outcomes Charter School